Bad Bunny is headed to the Super Bowl.

The Puerto Rican singer, 31, has been tapped as the headliner for the Super Bowl LX halftime show in 2026. The news was announced Sunday, Sept. 28, during the “Sunday Night Football” game between the Dallas Cowboys and Green Bay Packers.

The announcement, shared by Bad Bunny, the NFL, Apple Music and Roc Nation, features the musician sitting on a goal post on a beach as his song “Callaíta” plays.

“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown,” Bad Bunny said in a statement shared by the NFL. “This is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”

Before Sunday night’s big reveal, it had been rumored that Taylor Swift might strengthen her NFL ties by headlining the 2026 Super Bowl. Responding to speculation, however, NFL commissioner Roger Goodell told the “Today” show that he couldn’t “tell you anything about” it but that “it’s a maybe.”

The Super Bowl halftime show was most recently headlined by Kendrick Lamar in February. The rapper delivered an electrifying performance that featured Samuel L. Jackson as Uncle Sam and tennis legend Serena Williams. Lamar’s set included his massively popular song “Not Like Us,” a diss track directed at Drake.

Lamar “defied conventions, dazzled with metaphoric wordplay and jabbed the ears of those who scowled at the idea of a rapper headlining solo,” USA TODAY music writer Melissa Ruggieri said. SZA also joined the rapper during the performance.

Other halftime show performers in recent years have included The Weeknd, Shakira and Jennifer Lopez, Maroon 5 and Justin Timberlake.

The 2026 Super Bowl is scheduled for Feb. 8. The game will be held at Levi’s Stadium in Santa Clara, California.

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