Starbucks CEO replaced by Brian Niccol, a fixer who revived Chipotle when the chain was in distress
In 2018, when Chipotle was reeling from multiple food poisoning outbreaks that had sickened 1,100 people, the company called Taco Bell CEO Brian Niccol to turn things around. As Chipotle’s chairman and CEO, Niccol beefed up marketing and product innovation, added a loyalty program and improved store operations. He also...