Findlay-based Dick’s Sporting Goods struck a deal with Notre Dame to become the official retailer for the university’s athletics.
Dick’s and Notre Dame Global Partnerships inked a multi-year partnership, which will include promotions and giveaways on Notre Dame Athletics’ digital platforms, social media channels and national radio network and at games, as well as official merchandise at Dick’s stores. They also will partner to support local youth sports. A value for the agreement was not disclosed.
“We are thrilled to become an official partner of this iconic program and engage with Fighting Irish fans to deliver exceptional experiences,” said Mark Rooks, vice president, creative, sponsorships and entertainment at Dick’s Sporting Goods, in a statement. “We also will work together to deliver meaningful and impactful events in the Notre Dame community.”
Notre Dame Global Partnerships, a joint venture between Legends and JMI Sports, facilitated the partnership.
