Fake Labubu dolls surface under the name 'Lafufu'

Do you collect Labubus? An urgent safety warning was just issued Monday warning about knockoff products called Lafufus — as they pose a serious risk of choking and death to young children.

The popular creatures were created by Hong Kong artist Kasing Lung. He created “The Monsters” in 2015, first as an illustrated story. They later became a series of toys centered around the story’s character Labubu, according to his biography on the Pop Mart website.

The different versions of Labubus, called the “Exciting Macaron,” “Have a Seat,” and “Big into Energy” collections, have taken the internet by storm. Many Labubu seekers haven’t been able to acquire one yet that’s not being resold for over double or triple the original prices.

The U.S. Consumer Product Safety Commission said in a consumer safety alert that fake, lookalike Labubu dolls sold as plush figures and keychains are small enough to fit in a child’s mouth — potentially blocking their airway.

The CPSC has also received reports of fake Labubu dolls that break apart easily, releasing small pieces that can become choking hazards, the alert said.

Consumers should not buy the knockoff Lafufus and “stop using them immediately, the safety commission said.

Multiple shipments of the Lafufus attempting U.S. entry from China were identified by CPSC investigators, and they requested seizure of thousands of units after confirming violation of federal regulations for toys with small parts.

“These fake Labubu dolls are dangerous, illegal, and have no place in American homes,” said CPSC Acting Chairman Peter A. Feldman in the alert. “No parent should have to wonder if a toy will stop their child from breathing. Protect your children and buy only from reputable sellers.”

The Chartered Trading Standards Institute in the United Kingdom issued a similar warning, according to the commission.

To spot a fake Labubu, or a Lafufu, the safety commission advised following these guidelines:

• Beware of bargains — deep discounts can signal fake products.
• Authentic Pop Mart Labubu dolls feature a holographic Pop Mart sticker, a scannable QR code linking to the official Pop Mart site, and (on newer editions) a subtle UV stamp on one foot.
• Fakes often have overly bright colors or the wrong number of teeth (authentic dolls have nine).
• Know your seller — purchase only from trusted stores or online marketplaces.
• Check safety labeling — for toys with small parts, look for choking hazard warnings and independent safety certification marks.

CPSC said it will continue “aggressive enforcement” at ports nationwide to block these “dangerous imports” before they get to families.

Any incidents or injuries involving the Lafufus should be reported online, according to the commission, at www.SaferProducts.gov.