A photo of an egg, just an ordinary egg, became the most-liked photo on Instagram Sunday night, toppling the previous mark set by a photo posted by reality television personality and model Kylie Jenner.
“Let’s set a world record together and get the most liked post on Instagram,” the post, which has over 29.6 million likes as of Monday morning, reads. “Beating the current world record held by Kylie Jenner (18 million)! We got this.”
The photo, posted on Jan. 4 by user world_record_egg, is the only photo on the account. Who’s behind the mysterious egg photo and how exactly the post was so well-received remains unclear.
Though a second act may be coming as the account wrote on Instagram that “it doesn’t end here,” and that “we’re only just getting started,” according to The New York Times.
Jenner’s post from February announcing the birth of her daughter shows the baby’s little hand wrapped around her mom’s thumb. It garnered over 18 million likes.
The comments on that post have been taken over by users posting images of eggs or egg emojis.
After she learned she was bumped from the top, Jenner posted a video of herself cracking an egg with the caption: “Take that little egg.”
Frank Carnevale is a Tribune-Review staff writer. You can contact Frank at 412-380-8511, fcarnevale@tribweb.com or via Twitter @frnkstar.
