Party people, there’s a problem.
White Claw, the hard seltzer that’s getting sipped on it seems by everyone, is running out of its drink.
“We are working around the clock to increase supply given the rapid growth in consumer demand,” Sanjiv Gajiwala, White Claw’s senior vice president of marketing, told CNN Business. “White Claw has accelerated faster than anyone could have predicted.”
Sorry for the inconvenience! We're working on stocking up nationwide as quickly as possible!
— White Claw Hard Seltzer (@WhiteClaw) August 27, 2019
According to CNN Business, sales of the drink grew 283% to $327.7 million in July compared to the same period last year.
Ken Wieler, the owner of Richboro Beer and Soda in Richboro, about an hour north of Philadelphia, told Business Insider the distributor that supplied his store with the beverage placed limits on order quantities of the hard seltzer as shortages persisted, limiting to 39 cases per order when the store sells about 65 cases per week.
The company didn’t specify when stock would return to normal.
