Birthday Cake is the latest Cool Whip hitting store shelves

Cool Whip no longer needs to sit atop something else. It’s a dessert all on its own.

What used to play the role of real whipped cream is now taking on rich flavors that will tempt you to eat it straight from the tub.

With Oreo and Double Chocolate Brownie flavors already available, Kraft Heinz has launched Birthday Cake flavor.

Instagrammer @thejunkgoat found some at a Schnucks grocery store in the Midwest and gives the concoction a score of 10 out of 10.

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Cool whip birthday cake!!! Seen it here first folks!!! #spotted at Schnucks! Plz run to your local stores and hunt for this! This is 10/10 Cool whip has just became the goat!

A post shared by Logan (@thejunkgoat) on Apr 5, 2019 at 7:07pm PDT

“Not as pretty as you would think but it’s not slacking on the flavor! Well done.”

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This is what the birthday cake cool whip looks like! Not as pretty as you would think but it’s not slacking on the flavor! Well done @coolwhip

A post shared by Logan (@thejunkgoat) on Apr 6, 2019 at 10:40am PDT

The response on social media has been generally positive.

They have birthday cake cool whip. ?????

— ? Amber ? (@Yahtzee27) April 9, 2019

Really Cool Whip, Really? Now I have to set a special cheat day just for you https://t.co/UFeQzfeMrf

— Michelle Villanueva (@ml_villanueva79) April 8, 2019

Although there are plenty of Cool Whip purists.

Anyone who likes cool whip flavored anything is a serial killer ??‍♀️??‍♀️??‍♀️??‍♀️ https://t.co/OBJsTiBPM8

— JaKeiveance✨ (@sha_keyle) April 8, 2019