Pizza Hut testing plant-based pizza in round box
Round pizza. Square box. It’s an ages old problem, but one pizza chain thinks it has a solution.
Pizza Hut is introducing a test of a specialty pizza with a plant-based topping called Incogmeato from Kellogg. The pizza will be delivered in a round box. Let that stink in - a round box.
Why didn’t someone think of this before?
The test of the pizza innovations will take place exclusively at one Pizza Hut location in Phoenix starting Wednesday. The combo - plant-based pizza in a round box - will be sold for $10 and be available in-store only.
The Garden Specialty Pizza is topped with Incogmeato Italian sausage, onions, mushrooms and banana peppers. The plant-based topping is from MorningStar Farms, which is owned by Kellogg. The pizza comes after Pizza Hut and Kellogg’s first collaboration with the Cheez-It Stuffed Pizza in September.
“We innovate for human’s sake and we’ll win on taste - period,” said Marianne Radley, chief brand officer of Pizza Hut, in a statement. The company sais the box contains less packaging compared to a typical square pizza box and it is also industrially compostable (where available.)
The company said the box came after two years of testing.
Frank Carnevale is the TribLive multimedia editor. He started at the Trib in 2016 and has been part of several news organizations, including the Providence Journal and Orlando Sentinel. He can be reached at fcarnevale@triblive.com.
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