Pizza Hut testing plant-based pizza in round box |
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Frank Carnevale

Round pizza. Square box. It’s an ages old problem, but one pizza chain thinks it has a solution.

Pizza Hut is introducing a test of a specialty pizza with a plant-based topping called Incogmeato from Kellogg. The pizza will be delivered in a round box. Let that stink in – a round box.

Why didn’t someone think of this before?

The test of the pizza innovations will take place exclusively at one Pizza Hut location in Phoenix starting Wednesday. The combo – plant-based pizza in a round box – will be sold for $10 and be available in-store only.

The Garden Specialty Pizza is topped with Incogmeato Italian sausage, onions, mushrooms and banana peppers. The plant-based topping is from MorningStar Farms, which is owned by Kellogg. The pizza comes after Pizza Hut and Kellogg’s first collaboration with the Cheez-It Stuffed Pizza in September.

“We innovate for human’s sake and we’ll win on taste – period,” said Marianne Radley, chief brand officer of Pizza Hut, in a statement. The company sais the box contains less packaging compared to a typical square pizza box and it is also industrially compostable (where available.)

The company said the box came after two years of testing.

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