Pittsburgh residents are known for both a keen sense of humor and a strong sense of pride.
A new chocolate bar indulges both of those qualities, and its sales will help benefit a nonprofit established to help curb the drug epidemic in young adults.
Pittsburgh comedian Jim Krenn, radio personality Larry Richert, cartoonist Rob Rogers and public relations expert and fourth partner Dick Roberts of Giant Eagle/Market District are the brains behind the bars.
The wrappers’ funny sketches and humorous expressions pay tribute to downtown Pittsburgh’s skyline, its City of Champions designation and the Immaculate Reception Steelers’ fans will forever brag about. The bars will debut at Pittsburgh-area Giant Eagle, Market District and Laurie’s Hallmark stores and the Heinz History Center.
One shows Mt. Washington’s Incline with PPG Place and other Downtown buildings visible and reads, “Inclined to satisfy your sweet tooth!”
Another shows Franco Harris, wearing his number 32 Steelers’ jersey, making that improbable play in 1972 and reads “The immaculate confection!”
A third declares the bar “The chocolate of champions!,” with a male yinzer exclaiming “Yinz gahtta try dis!” while his female counterpart adds “Mmm.”
“The cards have gotten such good reception from people in the area. We thought, ‘What if we had a chocolate bar?’” Roberts says.
“Jimmy (Krenn) came up with the Immaculate Confection. We thought we have to have a sports one, a cityscape one and a general one. These are the first three. We will probably do a Christmas holiday bar. That will be a great stocking stuffer,” he adds.
“There are a lot of ‘immaculates’ in this town but now we have The Immaculate Confection,” adds Krenn.
Canonsburg’s Sarris Candies is producing the bars, which will retail for $2.99 and feature Rogers’ cartoons.
“And just as the proceeds of Yinzer Cards benefits Animal Friends, the proceeds from Yinzer Bars will benefit Spenser’s Voice Fund, a non-profit organization working to curb the drug epidemic in young adults,” Krenn says.
“We chose Spenser’s Voice Fund because of the overdose epidemic that has afflicted so many young people and families in our region,” he says.
Spenser’s Voice Fund was established by his family members, Tina, Chris and Sam Flowers, to honor Spenser’s spirit and voice, and to support organizations and agencies also working to curb the drug epidemic in young adults.
Grants made from the fund include Prevention Point Pittsburgh, Hope 4, Familylinks, Holy Family Institute, Liberty Station/Gateway Rehabilitation and Recovery United.
Next up for the company is its first Halloween Yinzer Card with ghosts exclaiming, “Boooo ‘n at!,” “Get ahhtt!” and “We’ll make chip-chopped ham out of yinz!,” and a thank you card recognizing generosity that is “is like a cloudless day in Pittsburgh.”
Yinzer Cards are also available at Pittsburgh-area Giant Eagle, Market District and Laurie’s Hallmark stores and retail for $4.99.