The Rickmobile isn’t just a merch truck. For “Rick and Morty” fans, it’s an experience.
About 400 Real Ricks circled through in the first 45 minutes of opening the popup event Friday outside East End Brewing Co. in Pittsburgh’s Larimer neighborhood.
In all, roughly 800 die-hards braved the line for a chance to buy a T-shirt or snag a photo with Pickle Rick.
“We built this for the fans,” said Randall Byers, the Rickmobile host. “We want them to come here and have a fun experience and not feel like they’re just waiting in line to buy merch.”
Acclaimed for its humor and originality, “Rick and Morty” is a half-hour animated sitcom on the Cartoon Network’s Adult Swim.
The show follows the antics of mad scientist Rick Sanchez and his sidekick, Morty. Rick is loosely based on a drunk version of Christopher Lloyd’s “Back to the Future” character, Emmett “Doc” Brown.
Katie Keller was among those undaunted by a line that snaked up and down the block and around the corner.
“We could go online, but how many times can you do that?” said Keller, of Meadville. “You’ve got this cool floatie and that cool-ass car. It’s different.”
Jim Park, of West View, agreed. The merch mobile, he said, is as much an experience as watching the show.
“They used ‘jagoff’ in one of their episodes,” Park said. “As a Yinzer, as a Pittsburgher, you gotta love that.”
