Sheetz is going one better on the classic summer combination of a hot dog and a cold brew.
The Altoona-based convenience store chain has announced the release of Project Hop Dog, a new, limited-edition craft beer brewed in partnership with Neshaminy Creek Brewing Co. of Bucks County.
“Now available at 128 Sheetz stores across Pennsylvania, the new hot dog inspired beer is a crisp 5.5% India Pale Ale dry-hopped with Nugget and Centennial hops and with a ceremonial addition of Sheetz Hot Dogz in the brew kettle just for fun,” according to a release.
“Don’t worry — the beer does not taste like hot dogs,” says Jason Ranck, head brewer at Neshaminy Creek. “We thought it was just a fun concept and the perfect beer for pairing with Sheetz Hot Dogz and warm weather activities.”
The beer is described as “refreshing and dry with delicate hop flavors of citrus and pine.”
“Project Hop Dog — yes a hot dog craft beer — is our craziest collaboration yet,” said Ryan Sheetz, Assistant Vice President of Brand at Sheetz. “We hope our latest limited edition craft beer is a fun surprise for our customers, a surprise that’ll engender smiles, laughter and conversation — something we could all use more of right now.”
“We were really excited to collaborate on a beer to celebrate Sheetz Hot Dogz and the beginning of summer,” Ranck says. “We thought it was just a fun concept and the perfect beer for pairing with Sheetz Hot Dogz and warm weather activities.”
The four-pack of Project Hop Dog 16-ounce cans retails for $7.99 and is available at many area Sheetz stores. For a list of participating locations, visit sheetz.com/beerproject.
