Levin's will serve customers 'breakfast in bed' this weekend

Forget Walmart’s pajama-clad shoppers — Levin Furniture wants customers to wear pajamas while shopping for mattresses this weekend.

On Saturday and Sunday, customers wearing pajamas will be served breakfast in bed — or at least while they’re shopping for a bed. The promotion will take place at all Levin Furniture showrooms and all free-standing Levin Mattress locations, the company said.

“We want mattress shopping to be as simple and stress-free as possible,” said Chris Pelcher, Levin’s executive vice president and general manager. “Top bedding experts will be available to do free sleep fittings.”

The regional retailer will serve free doughnuts, fruit and coffee from 10 a.m. to 1 p.m. Saturday and 11 a.m. to 1 p.m. Sunday. A free pillow will be given to anyone wearing pajamas, while supplies last, the company said.

“Treating our customers to breakfast in bed not only seemed logical, but fun,” Pelcher said.

The company, founded in Mt. Pleasant in 1920 and purchased by the Michigan-based Art Van Furniture in 2017, said it recently completed an overhaul of its mattress departments and added new lines of Stearns & Foster, Serta Perfect Sleeper and iComfort mattresses.