Greensburg wants to show off its good side, and the Downtown Greensburg Project is looking for public feedback on how to do that.

“We’re not the same old city we’ve been for a long time, we want more collaboration, we want a stronger city,” said Jessica Hickey, director of the Downtown Greensburg Project. “So we wanted to create a new brand to help move it along a little bit.”

DGP organizes events and promotes businesses in the city.

City council hired DGP last year at a rate of $1,250 a month to help market the city. Part of that work has been a major rebranding.

Hickey is in the early stages of that project. She’s collecting feedback from an online survey and public focus groups to learn how people see Greensburg, what they like about the city and what they don’t.

Feedback so far has included some complaints — parking is a perennial gripe — but the tone has been generally optimistic, Hickey said.

“It’s been pretty positive,” she said. “I think everybody’s ready for a change, and to have input.”

The goal, she said, is to learn what makes Greensburg special and highlight those aspects of the city.

“What makes it different, what makes us Greensburg?” she said. “Because right now, it’s a little bit lost.”

While the rebranding effort will almost certainly include things like a new logo for the city, Hickey hopes it can be something more than that, helping to define Greensburg’s identity and serving as a tool for planning.

“We don’t want it to be, ‘Oh here’s a new logo,’ ” she said.

The project comes as the city prepares for a series of major changes, such as overhauling the planning process for developers and crafting a strategic plan.

Hickey is working on the project with students from the University of Pittsburgh at Greensburg and Seton Hill University.

The next public focus groups will be at 6 p.m. Jan. 29-30 at DGP’s office, 136 S. Pennsylvania Ave. Those interested in attending should email hello@downtowngreensburgpa.us.

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