A new partnership between Point Park University and HXOUSE, an initiative by artist Abel “The Weeknd” Tesfaye and his creative director, La Mar Taylor, aims to provide an innovative, creative education for aspiring artists at the Downtown Pittsburgh college.
“Both HXOUSE and Point Park also understand that, now more than ever, innovation and adapting to change is critical for the long-term success of universities,” said Point Park President Chris W. Brussalis.
“This program fits squarely with our goal to make Pittsburgh a hub for artists through experiential training and learning.”
The first group of 50 students will take part in the Creative Direction Credential Program in early April, according to Point Park. It will consist of workshops designed by top creative directors working in live entertainment, music and fashion.
“Becoming a Creative Director has shifted significantly over the years. What was once an end-goal career for artists of all kinds is now many people’s way to enter the workforce,” Taylor said. “The role has grown beyond one single definition and is found across all industries. Creative Directors are multidisciplinary collaborators and leaders. The program will provide participants with the knowledge, mentorship and skills needed to succeed in creative direction.”
Taylor and Tesfaye, the latter of whom is best known for pop songs including ‘Blinding Lights,’ ‘Starboy’ and ‘The Hills,’ selected Pittsburgh for the creative direction credential program over other locations, including Los Angeles.
“Pittsburgh’s energy reminds me of Toronto when HXOUSE first started — hungry, innovative and ready to disrupt,” Taylor said. “Point Park understands how creativity fuels community, and together we’re building something that transcends traditional education.”
The program is funded in part by The Heinz Endowments, Community Bank, Clair Global and the state’s Department of Community and Economic Development.
Jasmin DeForrest, managing director for arts and culture at The Heinz Endowments, said the new program is “both exciting and greatly needed in our region.”
“This partnership also will show that when higher education and the creative industries work together, they expand access, strengthen workforce pipelines and help more creatives turn their talent into sustainable careers,” she said.
Point Park officials say their goal is to continually expand the number of credential programs being offered.
“This is an incredibly unique partnership and one we all believe will make real change in educational programming,” Brussalis said. “The end result will see Pittsburgh as a hub for artists of all kinds.”
