Disney Plus hits 10 million subscribers in 1 day

NEW YORK — Disney Plus says it hit more than 10 million sign-ups on its first day of launch, far exceeding expectations.

Disney’s mix of Marvel and Star Wars movies and shows, classic animated films and new series appears to be a hit out of the gate after its launch on Tuesday.

Disney has invested billions in its streaming service, which costs $7 a month or $70 a year after a 7-day free trial. Customers of some Verizon wireless and home-internet plans were offered a year free.

Disney didn’t break down where the subscriptions came from or if they were free or paid monthly or yearly. Some analysts thought it would take Disney a year to reach 10 million subscribers. People who sign up for the service get a seven-day free trial, so it’s impossible to predict how many will stick once that trial period is over.

Netflix has garnered 158 million subscribers since launching its streaming platform in 2007.