Blue Bell responds after video appears to shows woman licking a tub of ice cream, then putting it back on shelf

A video on social media of a woman appearing to lick a tub of ice cream and then putting it back on the shelf has drawn a response from the ice cream company.

The video posted on Twitter by user Optimus Primal on Saturday shows a woman holding a tub of Blue Bell Tin Roof ice cream, then proceeding to open the lid and lick the ice cream. She then puts it back on the shelf.

The clip captioned, “What kinda psychopathic behavior is this?!,” is only 9 seconds long, but has been viewed over 10 million times.

What kinda psychopathic behavior is this?! pic.twitter.com/T8AIdGpmuS

— Optimus Primal (@BlindDensetsu) June 29, 2019

The video has been shared by several other accounts on Twitter, with some calling for the women to be arrested, while others wonder why the ice cream doesn’t have a better seal.

User Optimus Primal shares many clips and videos of viral content on Twitter.

The origins of the offending, ice-cream licking video are unclear - the women is not identified, and neither is the store or location identified.

Regardless, Blue Bell quickly responded to the post stating that they are taking the incident “very seriously” and that the “incident will not be tolerated.”

The company also hoped that consumers may notice if a container has been tampered with: “The lids are frozen tightly to the carton. Any attempt at opening the product should be noticeable.”

Texas-based Blue Bell is not available in Pennsylvania, but it is sold in nearby states including Virginia, North Carolina, South Carolina, as well as many other Southern and Southwestern states.

The full statement by Blue Bell:

“We want to thank our consumers for alerting us to the incident this past weekend of a video posted to social media showing a Blue Bell item being tampered with. We take this issue very seriously and are currently working with law enforcement, retail partners and social media platforms. This type of incident will not be tolerated.

“Food safety is a top priority, and we work hard to provide a safe product and maintain the highest level of confidence from our consumers.

“During production, our half gallons are flipped upside down and sent to a hardening room where the ice cream freezes to the lid creating a natural seal. The lids are frozen tightly to the carton. Any attempt at opening the product should be noticeable.

“We will continue to monitor this situation.”