Circle K Mexico apologizes for 'sexist' Secretary Day ad
MEXICO CITY — Circle K Mexico is apologizing for an ad on “Secretary Day” promoting a deal on chocolate, red wine and condoms.
The convenience store brand said in a Wednesday statement that it did not intend to “promote any stereotype” and highlighted its “promise to be a business that doesn’t discriminate on the basis of gender.”
The since-deleted ad was published Monday on Circle K Mexico’s Twitter account. It depicts a cartoon image of a secretary’s legs next to the phrase “If you know what I mean” in English and a wink emoji. One combo deal included wine, condoms and a Milky Way for 199 Mexican pesos (about $10).
Ayer vimos una vez más una publicidad sexista que horas después fue retirada gracias a la fuerza de una ciudadanía que ya no deja pasar estas cosas. Reconozco a @CircleKMexico por la medida, pero hay dos elementos de este caso particular que me llevan a una reflexión:#Hilo pic.twitter.com/1BLU4xPg5u
— Patricia Mercado (@Pat_MercadoC) July 16, 2019
Mexican Sen. Patricia Mercado tweeted that it was a “sexist ad.”
Holidays that celebrate various professions are common in Latin America, particularly Mexico
Remove the ads from your TribLIVE reading experience but still support the journalists who create the content with TribLIVE Ad-Free.