'Trump 2028' hats for sale through president's online store

President Donald Trump has officially dropped “Trump 2028” hats on his Trump Store website as of Thursday — for a steep price.

The hats, which cost $50 each, were uploaded after 1 p.m. Thursday to the site.

“The future looks bright!” the description reads. “Rewrite the rules with the Trump 2028 high crown hat.”

The line references the 22nd Amendment to the U.S. Constitution, which limits a president to two, four-year terms in office. It was ratified in 1951.

Per this rule, since Trump has begun his second term in the Oval Office, he is ineligible to run in 2028 for a third term.

The new hat for sale elicited both support and pushback on the social media platform X.

The official Trump store is now selling Trump 2028 hats ???? pic.twitter.com/FfJdS3l2Gp

— johnny maga (@_johnnymaga) April 24, 2025

Trump 2028

Well we need 2 consecutive terms to keep the winning going & Dems losing their minds???? pic.twitter.com/V5Ox29GSUI

— CLynn (@CLynn0074) April 24, 2025

TRUMP 2028! Let's go! pic.twitter.com/r2i2nXZcir

— AK Kamara (@realakkamara) April 24, 2025

Trump is now selling a “Trump 2028” hat on his website. Disgraceful. Trump isn’t kidding when he says he wants to run for another term — and it’s time we stop acting like it. pic.twitter.com/dUDdv6hr0w

— Harry Sisson (@harryjsisson) April 24, 2025

Donald Trump is now selling “Trump 2028” hats on his store website.

Tell me again how he was “joking” about trying to run again despite constitutional term limits on a president? pic.twitter.com/XWA8FSWVKQ

— Art Candee ???????? (@ArtCandee) April 24, 2025

Trump’s organization is out here selling Trump 2028 hats like the Constitution is just a suggestion.

Reminder: The 22nd Amendment exists. You can’t run for a third term.

— Congresswoman Jasmine Crockett (@RepJasmine) April 24, 2025

Nothing about "Trump 2028" is constitutional.

He doesn't want to be President. He wants to be King.

— Matt (@nosoupforgeorge) April 24, 2025

According to the website, the hat is made in America, and it includes a snap closure, embroidered front and flag embroidery on the side.

In the listing, Trump’s son, Eric Trump, models the new hat while sitting in an office chair. Some users online have speculated if the hat is a nod to another Trump running in 2028 instead of the incumbent.

Eric Trump wearing the Trump 2028 hat. pic.twitter.com/Y3aBU4WZXb

— DramaAlert (@DramaAlert) April 24, 2025

Because of “high demand,” the Trump store website said supporters who order the hats should allow five to 10 business days to process prior to shipping.