President Donald Trump and democratic presidential candidate Michael Bloomberg will be a part of the Super Bowl LIV broadcast.
Campaigns for both are running commercials during the game, according to NBC News.
Trump’s campaign will spend $10 million for 60 seconds of ad time, which could be one 60-second ad or two 30-second ads.
“We moved early and got prime ad position early in the game,” a Trump official said.
The New York Times reports Bloomberg locked down a 60-second advertisement for the game that will likely cost $10 million, as well.
“The biggest point is getting under Trump’s skin,” said Michael Frazier, a spokesman for the Bloomberg campaign.
Super Bowl LIV is set for Feb. 2 at Hard Rock Stadium in Miami.
Last year, Super Bowl LIII between the New England Patriots and Los Angeles Rams averaged 98 million viewers.
