Nike's special anniversary Colin Kaepernick jersey sells out within seconds of release
Nike’s limited edition jersey for Colin Kaepernick sold out in a swoosh.
The black monochromatic No. 7 jerseys, which commemorated the four-year anniversary of when then-San Francisco 49ers starting quarterback Colin Kaepernick took a knee during the national anthem to protest racial inequality and police brutality, sold out in seconds after they were released Thursday morning.
Kaepernick jersey on Nike’s SNKRS app sold out in seconds pic.twitter.com/e9cUV65bVW
— Darren Rovell (@darrenrovell) September 17, 2020
Nike offered the Icon Jersey 2.0 on the SNKRS app for $150 and are now being resold for $400, CBS Sports reported.
“The Colin Kaepernick Icon Jersey 2.0 marks Nike’s continued product collaboration with Colin and celebrates those making a positive impact in their community through sport and education,” Nike said in a statement. “This celebration is represented in the meaning behind the line, True to 7.”
#Nike has unveiled the monochromatic Colin Kaepernick's "True to 7" jersey.
Photo: NikeLearn more: https://t.co/Af5kqnSZnK pic.twitter.com/1FlgX8pKxO
— HYPEBEAST (@HYPEBEAST) September 16, 2020
It’s the second time a Kaepernick jersey with Nike has sold out. The company released an all-black “Icon Jersey” with a white No. 7 on the front in February 2019. In that instance, Kaepernick took to social media about 10 hours later to say they had sold out.
“Four years ago, I took a knee to protest against systemic racism and social injustice. It was that day that the number on my jersey would come to represent something greater than football, something greater than me,” Kaepernick wrote in an Instagram post.
A look at the Colin Kaepernick Icon Jersey 2.0.
It marks Nike’s continued product collaboration with Kaepernick and features True to 7 and comes with “Kaepernick” on the back.
The jersey will be available exclusively via SNKRS.
(?: @Hawk)pic.twitter.com/qm6sMyAxz7
— Front Office Sports (@frntofficesport) September 17, 2020
Bret Gibson is a TribLive digital producer. A South Hills resident, he started working for the Trib in 1998. He can be reached at bgibson@triblive.com.
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