Penguins to wear Highmark patch on home black jerseys starting next season

The Pittsburgh Penguins will add a sponsor patch to their home black game jerseys starting next season, the team announced Tuesday.

The Penguins and Highmark announced a multi-year agreement that will feature the Highmark Blue Cross Blue Shield patch on the upper right chest area of the jerseys.

Highmark will be the first partner to have its logo featured on a Penguins game jersey in the NHL’s first season of its jersey advertising program.

“The Pittsburgh Penguins are a key part of the fabric of this community,” said Tom Doran, executive vice president and chief operating officer for Highmark Inc. “Their victories occur on and off the ice as they are also champions of education, wellness and public service. Highmark is proud to team up with the Penguins and believe this partnership is as an investment for the community.”

The team also announced that fans in attendance at Thursday’s game against the Boston Bruins will receive a replica black jersey t-shirt featuring the new logo, compliments of Highmark.

“As a founding partner of the Penguins, Highmark has been a part of our success both on the ice and in the community,” said David Morehouse, president and CEO of the team. “Stitching the Highmark logo to our home jerseys is a testament to our long-term partnership and an opportunity to showcase this Pittsburgh brand to millions of viewers and social media followers across the world — and especially our fans in attendance at home games at PPG Paints Arena.”

The NHL’s jersey advertising program permits up to two jersey sponsors per team when separate sponsors appear on home and away jerseys, starting next season.

The Penguins plan announce an away jersey partner at a later date.