The Pittsburgh Steelers are at training camp, meaning football season is upon us.
Another sign? The commercials.
In the new ‘Easy to Sunday’ commercial for the 2024 NFL season, the opening scene features a Steelers fan steaming his jersey and strutting through his house decked in Steelers’ gear before the big game. The new campaign highlights the dedication of fans who go the extra mile to prepare for game day and Steelers fans, known for the Terrible Towel and unwavering dedication to their team, made the campaign cut.
“It’s widely known Steelers fans love their jerseys,” Ryan Huzjak, vice president of sales and marketing for the Pittsburgh Steelers said. “People treat their jerseys more like formal wear than they do casual wear. It’s great having our fan base represented in that commercial because it’s indicative of what Steelers Nation represents.”
Steelers fandom and other NFL devotees were featured in the commercial.
“This year (Bud Light) showcased some of the most passionate fan traditions from around the league to show how they go over-the-top to rep their team,” Pro Football Hall of Famer Peyton Manning told Anheuser-Busch.
The fan-focused kickoff campaign features the fervor of football fans and the return of limited-edition team packaging on Bud Light cans. The cans feature 24 NFL teams (out of 32), highlighting each team’s official colors.
The Steelers can is black and prominently features the Steelers logo.
Huzjak is excited about the new design and said the Steelers work closely with their corporate partner, Bud Light.
“Last year’s can was primarily blue, but this year has our team color — black,” Huzjak said. “I hope our fans will enjoy it given the cans have more fan colors.”
The packs are available for fans 21 and older to purchase at participating Bud Light retailers in Pennsylvania.
This is the second football and beer collaboration — last week, IC Light announced a limited-edition can featuring the University of Pittsburgh’s logo and colors.
Huzjak is excited for the season, not only on the field but off, and guaranteed fans there are great things in store for them at Acrisure Stadium.
“We’re excited to get started this Friday and have a full house the next couple of Fridays in the pre-season,” he said.
