Acrisure Stadium

Kraft Heinz will continue to have a presence at the Pittsburgh Steelers’ home stadium even if the food and beverage giant no longer maintains naming rights at the North Shore venue. The Steelers have agreed in principle to a five-year sponsorship deal with Kraft Heinz at the newly renamed Acrisure...

As Pittsburghers come to terms with the renaming of their football stadium, there’s at least one Steelers player who is accepting the new branding of his workplace. Black and Gold fans appear to have nearly universal disdain for a Michigan-based insurance company’s purchase of the naming rights to what has...

Speaking at what used to be known as Heinz Field, Greg Williams didn’t seem like he deserved to be the most hated man in Pittsburgh. The truth is, that’s because he probably isn’t. I’m not sure if anyone in Pittsburgh really dislikes Williams. Or could recognize him on the street....

Greg Williams realizes the company he founded in 2005 might be unfamiliar to Pittsburgh residents in general and Steelers fans in particular. Until Monday, when Acrisure was named as the new naming rights recipient of the former Heinz Field, the company likely had little brand recognition outside its home base...

Social media disapproval poured in from all areas in the wake of Monday’s decision by the Pittsburgh Steelers to change the name of Heinz Field to Acrisure Stadium. The most prominent person to tweet a figurative thumbs down was former Steelers quarterback Ben Roethlisberger — the most accomplished player to...

The decision by Kraft Heinz not to get into a bidding war with Acrisure for the naming rights to the Pittsburgh Steelers’ stadium could signal more than a change in signage on the North Shore, several business and marketing onlookers said Monday. “I think it’s kind of remarkable that it’s...

Why would a Michigan-based financial tech company with little connection to Pittsburgh want to secure naming rights to the city’s NFL stadium? It is an established model for expanding Acrisure’s growing footprint and helping make the company a household name — not just in the region but nationally, an industry...

The identities of many communities are built on their skylines and their sports teams. Pittsburgh — and the whole of Western Pennsylvania, really — is no different. That identity will change now with a deal that scrubs the name off the football stadium and replaces it with that of a...

The local fan reaction to Heinz Field’s name change to Acrisure Stadium isn’t exactly positive. It’s not going as badly as if the naming rights were acquired by Hunt’s Ketchup … but it’s close. WDVE-FM host Chad Tyson offered advice on pronunciation that a lot of Pittsburghers are probably going...

Nothing lasts forever. And that includes naming rights. With the news that Heinz Field will become Acrisure Stadium, why not take a look at a few of the other spots in the area that have changed their names? For purposes of this collection, we will be listing the places with...

The Pittsburgh Steelers are trading in ketchup bottles for actuarial tables. Acrisure, a Michigan-based financial tech insurance brokerage, will replace Kraft Heinz as the naming rights holder for the team’s North Shore football stadium. The venue will change from Heinz Field, the facility’s name since 2001, to Acrisure Stadium, the...